and more and better technology exists, that is the most important in the film industry is to have a good story to tell, reported today the producers of the cinema of the United States, in the context of the Web Summit in Lisbon.
William Sargent, producer of the Framestore, who worked on the award-winning film "Gravity", Alfonso Cuarón, spoke of a future that is closer than you think, with the spectators the chance to see the content of films in at least nine screens, beyond the traditional cinema and television.
Before these new platforms, with feature technology that will allow the viewer to interact with the characters and with the plot of a film, the producer considered that "it is necessary to invent new rules to tell a story and know what it is that people are willing to pay".
"I don’t know what is the future of cinema, but I want to be the center of innovation in the 'storytelling'", he said.
In the pavilions of the FIL, which hosts many of the demonstrations of technology at the Web Summit, it is possible to see someone with a helmet or a visor to try a new application or technology of virtual reality, reality, immersive visualization of images in 360 degrees.
"it is essential to have first a good story and then use the technology to tell. It must be so and not otherwise," said Maureen Fan, the founder of the company Baobab Studios, which is dedicated to the content in virtual reality.
Michael Shamberg, producer of "Pulp Fiction" or "Erin Brockovich" and that produces videos for the page Buzzfeed, aligns by the same discourse, but places the focus on the side of the viewer.
The production of videos from Buzzfeed, a digital project of dissemination of news and the texts of entertainment, has served, in the opinion of Shamberg, such as a "balloon test on what the people want" and the big film studios should be mindful of it.
"We’re in the 'big bang', at the beginning of a transformation on content", that will influence the way of working of the "future Tarantino and Soderbergh" to match what the viewers want to see.
The Web Summit in Lisbon, which started on Monday and runs until Thursday, with more than 53,000 participants, of 166 countries, including 15,000 organizations, 7.000 executive officers and 700 investors.
Among the speakers are founders, presidents and executives of major technology companies, as well as important personalities from the areas of sport, fashion and music.
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