The Snapchat lives in our smartphones, every 10 seconds, but is set to have a permanent presence on the web. The company announced this farm that will create a digital magazine called Real Life technology. But it will not be on industry news. Real Life will focus on what it is to live with technology, that is, with our increasingly technological everyday.

The start is scheduled for June 27 in reallifemag.com , a story of a time to count the intersection of the virtual and the real.

according to the head of real Life editor, Nathan Jurgenson, the magazine will publish an article per day week “but may possibly expand to other media and formats also” . Real Life is funded by Snapchat, but according Jurgenson magazine has editorial independence. The focus is simple: portray how the way we live is influenced by technological devices that surround us. This has been, in fact, the aim of Nathan Jurgenson, previously funded by Snapchat, while sociologist studying the social media phenomena

This is a trend of Snapchat:. Incorporate and promote media projects in Discover as you can see in the app where BuzzFeed content, VICE, Comedy Central, National Geographic or Mashable. For now, the Royal Life will not be in our smartphones.