Sebrae teaches entrepreneurs to use technology with social networks – Tribuna da Bahia

There was a time, in the late 19th century, in which the best way to sell newspaper was passing the door horse to door announcing loudly about the arrival of the issue of the day. Since then, much has changed. What has not changed is the fact that the entrepreneur still want to be where your audience is and, thanks to the development of technologies, it is now much easier to figure out the best ways to advertise and market your business. To those who have difficulty in time to take the presence of a new company for internet, experts give tips on how to have the technology as good ally. Initiative more than necessary to thrive in an environment where the market is increasingly connected.

He was thinking about the importance of online presence of entrepreneurs that the Brazilian Service to Support Micro and Small Enterprises (Sebrae) signed partnership with Facebook earlier this year. According to the institution, out of three small businesses in Brazil, has page on the social network and, therefore, it is necessary to assimilate properly using the service for the benefit of the company’s goals.

The solution came in a game format, “Embark with Facebook” released now in September. Through the game, which teaches digital marketing concepts, entrepreneurs learn solutions to market your products on the network and can even earn stars, or awards that are later exchanged for credits to create real ads and promote the project on Facebook.

It is still interesting to follow courses and development institutions of the entrepreneur programs, such as Endeavor, which has distance learning modules and a network that encourages the development of start ups. In Sebrae, you can also find courses such as Internet for Small Business, which aims to present tools available on the internet that work in favor of entrepreneurship.

Whether to develop a site, improve the company’s presence in social networks, learn how to create ads on Google or build your own online store, it is clear that the use of technology is increasingly tied to the success of new businesses. The entrepreneur, remains be linked to new technologies that can make your business thrive.