The adoption of the tool Maximum Systems , which specializes in mobile technology for logistics management and sales force, it is more a movement of the distributor to automate their business processes. According to the Provendas Distribution , Bahia company’s wholesale segment distributor, systematization made possible by technology provides more effective management at the POS.
commercial manager of Provendas, David Esley , says that before the tool was not accurate control of working hours of staff. “The Cheklist was done on paper, we made a signature of the POS and the end of the day the prosecutor brought the information to the operation. This left gaps in the process with data that could be camouflaged, “explains Esley.
maxPromotor , monitoring of field teams is done via system connected to internet , regulating since the arrival to the prosecutor’s output, which includes the promotional activities of the day, as well as the professional knowledge level according to their commercial approach.
Use the technology is highly strategic as it supports the company with reports for the management of prosecutor’s work in the field. Because of the wide variation in pricing happens at the distributor wholesale segment, the use of research to know the prices of competitors for a merchandising action in developing countries is an important procedure for Provendas.
It is through this survey the distributor defines what will be the price of tactics that apply in the retail channel that will make merchand. However, the survey served its commercial aspirations, but not reverberated agility in their daily demands because the survey was answered by hand and sent for verification of internal trade manager, before putting it into practice. Thus, the information took four hours to be consolidated.
“The process was time consuming and did not result in productivity for my merchandising team once consumed almost half of office, which lasts eight hours per morning. Today, with the use of the tool, this procedure is done within two hours of online way and cellular pathway, “Esley adds.
Every day, the executive records gains by automating its commercial area. “The automation of actions linked to the POS ensures process of implementing in accordance with the rules established, faithfully fulfilled as it was intended with the team and the best: eliminate bottlenecks in the operation,” concludes
For Wagner. patrus, president of the Maximum Systems, Provendas’s strategy to automate the buyout, based on the use of appropriate technology, demonstrates the flexibility the model offers to meet different layers distributor wholesale market. “The process helps companies in dynamic sectors to innovate their daily lives in order to meet not only the demand of the organization, but also bring benefits to customers,” he concludes.
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