Logitech is perhaps not a name you associate the beautiful products, but the company hopes to change that. The company announced a new logo and a new brand identity to give a colorful new attitude to their products
The Logitech name will remain, but the products will see a new brand:. Logi . “You’ll get to see and hear the Logi name. The Logi brand will appear in our latest product categories, and expects some changes and surprises in new categories “, the company said in its blog.
The company has recruited the former head of Nokia Alastair Curtis design as its first Chief Design Officer to put the design in the center of their products. “We have created an excellent design team, led by Alastair Curtis. We are putting the design in the center of everything we do. Our approach to the design goes beyond the classic definition. For us, design is the combination of advanced technology, brand strategy and consumer insights “, says Bracken Darrell, Logitech president and CEO, in a statement.
It is supposed that the technology is invisible, says Logitech. Hence the “Logi” no “tech” in the name of the new brand, which comes with a new color palette, fresh and alive.
The new Logitech will begin to appear on your website, in the channels social, in stores and products over the coming months.
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