Clickly: attract the interest of large companies with a … – SAPO Tek

Online advertising has great difficulty fail to generate interest and interactivity for users. The conversion rates between the number of people who see an ad and which carry the same to learn more about the product or service is very low:. 0.1%, according to data from Clickly

E is the Portuguese startup who claims to have a solution to this problem. The company has developed a system of contextual information that can be integrated into text and images, either on websites or social networks. To be more contextual – and more appealing from a visual point of view -. There is a greater likelihood that the public is interested in the content

To better understand how the works can Clickly always peek at the company’s first project, the ClinkPic:. basically allows the user to add interactive points, which open windows with videos, images or more text, giving more context and more dynamic content to Web

The innovative system won the Portuguese startup partnered with Shopify, a technology that provides e-commerce solutions and has a strong presence in one of the world’s largest markets, North America.

The CEO of Clickly, Guilherme Lopes says the TeK the partnership grew out of an informal contact that took place between elements of the two companies, but quickly “interest multiplied “.

In addition to the high visibility that ensures Shopify the Portuguese startup, the CEO says it’s also important in terms of credibility. Something that is noted immediately after the partnership by the three other parties that emerged to speak to the Portuguese technology.

As the Clickly is developed in a system integration with other platforms, are emerging more big names interested in the company’s tool. Guilherme Lopes confirmed that it is to close “a fairly large contract” with the SAPO in Portugal and already has important customers of the marketing area.

Special guests

Google recently opened in Spain for startups incubator and Clickly and has been invited to join the entrepreneurial core is the only company not to that Spanish is already present in Startup Campus Madrid.

Although still only have actively participated in a week of tests that were carried out the support of American technology, Guilherme Lopes says that the Portuguese company has carte blanche to return whenever you want, and have secured their own space.

Google itself can become a partner of the integration of Clickly, as confirmed by the head of the startup TeK.

On the differences of the entrepreneurial environment one lives in both countries, the CEO of Clickly has no doubt that “startups in Spain are lagging behind than in Portugal.” The justification is linked to the fact that the Spanish startups look almost exclusively to the domestic market or Latin American, something strange Guilherme Lopes the existence of more capital investment in the neighboring country.

” We [Portuguese startups] We approached more of American culture, “he says.

From now on the main objective is to optimize the Clickly existing technology and make it as automatic as possible so that small and large businesses can take more advantage of the interactive capabilities on the Internet.

Rui da Rocha Ferreira