Promising perfect colors, LG introduced the new line of LED TVs Organic. Models are 55 and 65 inch Ultra HD 4K resolutions. According to the manufacturer, each pixel emits its own light and turns off completely in dark scenes, enhancing the colors. Another feature is the thickness of 5.9 mm, which makes the thinnest TV that many smartphones in the market.
A differential of this new line is that those who buy one of the models may resort to service the company’s consumer to install the TV on the wall for free, which was not possible with earlier models. According to the TV product manager of LG Brazil Renato Almeida, this possibility complements the design of the devices. “This new generation is ultra-thin and on the quality of the colors and the Brazilian consumer demand, we are giving more this option to our customers,” he says.
All three models come with the operating platform and WebOS to complement the launch of products, teacher and engineer from the Polytechnic School of the University of São Paulo (USP) Marcelo Zuffo, he presented a study in which they compared the Organic LED technology, LG TVs with those that are LCD or Nano Spectrum.
According to the disclosed OLED showed higher performance features such as contrast, color, luminance and reflection environment, which facilitates the location of the television, as the panel does not reflect the ambient light. “Several parameters were analyzed following the default setting for each TV. And the overall performance analysis of OLED is superior, both in relation to how much the image quality, with other performances,” explains the professor.
As is to be expected, disclosed prices are salted. But for now, the market responds to this new technology and is forecast to increase by 60% in sales. “According to our forecast, will be vendidades up to 7 million TVs in 2019. We believe this new technology will draw consumer attention provoking curiosity,” bet the general manager of marketing in Brazil LB, Fernada Summa.
Exchange
Model OLED 55EC9300 – R $ 9,999.00
Model OLED 55EG9600 – R $ 15,999.00
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