electrical Stimulation of the muscle (EMS). The concept is not new, and was born in a therapeutic environment, before becoming accessible to new uses, such as muscle toning or slimming. The big breakthrough there are now machines that allow you to work 350 muscles at the same time, causing 20-minute sessions are equivalent to 60 or 90 minutes of intense physical exercise. This is what the string Rapid Fit&Well offers to customers.
"This is a type of exercise that everyone can do, with the few exceptions of those who can’t do exercise conventional also, like pregnant women. We have clients from 16 to 74 years, currently," says Ricardo Onofre, responsible for the introduction and management of brand of Spanish origin in Portugal. "We have athletes who train with us to prepare for some competitions, more demanding, and that take advantage of the work located at the EMS to get the best results", complete.
it Was in the former Soviet Union that, back in the ‘ 60s, EMS has begun to be used by athletes of high competition. The west it took a few years to study the technology and realize the benefits in training in therapies, and in aesthetic.
health was the first area to benefit from the EMS, at low frequencies, the pair of olympic athletes who come to the stimuli fixtures to complement the workouts. Practitioners of bodybuilding also use the EMS to the top of the hour demo, set muscles. The only thing missing was the technology to get to the gyms.
"five years Ago, I worked in a bank, where I was for 13 years", recalls Ricardo Onofre, today a 40-year-old. "I’ve seen things go not so well for the banks and decided to leave, to change his life. With the compensation, I decided to open a perfumery franchisada of the Equivalenza. I have four perfumes and I realize how to operated the franchise," adds the empreeendedor, whose basic training consists of a bachelor’s degree in Economics.
"Until a friend who was in Madrid called me on the phone, in 2015, to tell me about an amazing concept which was in expansion in Spain. Scored me a workout, I have tried several brands (and I became a fan) and I decided to invest in this, because it has the best machinery EMS, which are the XBody," he says, adding that the technology, the Hungarian, is particularly widespread in Germany, where there are close to 100 centers that use the same machines.
Open the first centre, Rapid Fit&Well, at Avenida Elias Garcia, Lisbon, in July of last year – the one that belongs to the master franchiser for Portugal, the concept began to win over the fans, and to expand in Portugal.
"Today, we have four centres in Portugal: one in Leiria and three in Lisbon (Campo de Ourique, in the Avenida Elias Garcia and at the Expo). At the beginning of January, we opened in Braga and the end of January, we opened in Leça da Palmeira. In February, we opened in Oeiras", count Ricardo Onofre. "We are already market leaders," he adds, comparing with the evolution of a pair of rival brands emerged also in the capital. In Spain, where he was born, the Rapid Fit&Well, there are already 22 brands with similar concepts.
The goal of Rapid Fit&Well, reveals, is to "get to the 20 centres by the end of 2018, opening up on average six to seven per year." The franchise will facilitate the task, because the initial investment is affordable: only 21.900 euros (plus VAT). Interested parties should address to arrange the space, with a minimum size of 50 square metres, and do the works necessary for the installation of the centre. The machine, the equipment overall, the vests and the specific training in the EMS of the personal trainer (PT) are included in the price, leaving only fees corresponding to royalties, advertising and license for the computer program itself (150€ in the first three months, € 350 between the 4.the and the 12.the month and 500€ from the 13.the month of operation).
"we Estimate the return on investment in about 18 months, with an occupancy of 60% in the machine", says the entrepreneur. Those who want to grow faster you can purchase more machines and generate more income.
"have is to have a PT client, since all of our sessions are monitored to ensure that the person maintains the motivation and achieving objectives. With adequate training, the 20 minutes of each session, only once or twice a week, already allow to obtain very good results," says Ricardo Onofre. "At the end of a month, people are already noticing weight loss and fat – and these are the parameters that we measured at the start, so we can prove it. In addition, it is very effective in the reduction of cellulite, promotes the drainage of liquids and there are studies that prove that it increases the metabolism. During 48 hours after the workout, the body continues to burn calories, so is that espaçamos sessions", complete master of the trademark.
in This first year of activity, there is already a "standard" among the more than 400 clients. "The majority are women, between 40 and 50 years, with very little time available, which they found in this system a solution that they take a maximum of 40 minutes: 20 minutes of training and the other 20 to take a shower and dress up," says Ricardo Onofre. "The other type of client is most often a person over 60 years of age, who feels the need to practice physical activity, but it does not do any kind of sports. For these, the training followed is the great advantage, because it keeps us motivated," he adds.
But desenganem-if the interested in experience (the first class is free) and that expect to find a sofa where they will be in a joyful home, connected to wires and electrodes, while the stimuli electric do all the work. The training is not passive and the practitioners sweat. "That is why, before each training session, customers receive a drink rich in minerals and vitamins," explains Ricardo Onofre.
After hidratarem the body, clients wear some shorts with 16 electrodes and a vest with 12 electrodes and are placed two electrodes on the arms. From here, connected to the machine that transmits the electrical impulses that stimulate the muscles, each one does the exercises most appropriate to your physical condition and goals.
The tuition is not for all: to train once a week at a time that is less crowded (from 10 to 12 hours and from 15 to 17 hours), it costs 79€ and two times it costs 119€.
those Who cannot or do not want to have restriction of time – still have to schedule always the session that you want, due to the agenda of the EN – will have a cost of 99€ to go once a week and of 149€ to go twice. Ricardo Onofre explains that the prices include registration, insurance, towel, cabin with shower, individual shower gel and creams, body and face", in addition to that, considers these practices "are an investment in health and quality of life."
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