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The game Pokemon Go debuted in Brazil this week and became a mania, as in all countries where it has been launched. With the use of augmented reality technology, which projects in the real world figures who exist only in the virtual world, players capture virtual monsters, the Pokemon that appear on the smartphone screen.
But did you know that this technology It is already being used in other applications, especially in business? With augmented reality, for example, can carry the image of a sofa to your home for you to see how the mobile will be in the environment before buying. Also you can see how a garment will stay in your body without wear it.
augmented reality has been the sales tool of the Swedish multinational chain Ikea, which sells household furniture low cost.
the company offers the technology in a mobile application so that customers can design furniture such as sofa, TV, refrigerator, among others in the house-sized environment and check how they look before finalizing the purchase.
“the fact of the store carrying the mobile you see on the internet to your home and be able to view it as if it were real increases considerably the chances of conversion to sale” says Martha Terenzzo, a professor at ESPM (Superior School of Advertising and Marketing) creative context and pop culture.
it also states that some clothing stores abroad are using the augmented reality technology.
“you can see how clothing will look on your body without experiencing it and it attracts mainly customers who do not like to try out clothes to buy.”
Terenzzo also cites as an example the success of holographic singer Hatsune Miku, Japan. “She jumps, dance, make performance on stage, but what fans see it is the image of a hologram designed in 3D. ”
It was launched in 2007 by Crypton Future Media, and his voice is synthesized by a software called Vocaloid.
According to her, the singer has attracted millions of fans to their shows . “She’s the poster child for Toyota and Domino’s Pizza in Japan.”
Small can also use technology
Any company can use augmented reality and can even deploy no cost technology, according to Paul Silvestre, culture and digital media consultant and university professor.
“If the company has an employee who knows how to use AutoCAD or any program that produces a piece or three-dimensional product, for example, she can now use technology, because these are information that are played on platforms create augmented reality. “
He says even that in simple cases you can deploy technology in a week.
what is augmented reality? Discover apps beyond the “Pokemon Go”
According to the expert, some platforms require no programming, are easy to operate and can be used for free. “Among the best examples of this category are the Augment and Aurasma . Others, like Layar , also come with features for programmers.”
There are other platforms, according to Sylvester, which offer more sophisticated augmented reality and therefore requires more investment. Some examples are:. Vuforia , Wikitude , Kudan AIR and ARToolKit
Piggybacking in Pokémon Go
Some uS companies are taking advantage of the fever Pokémon Go to profit. In the game, you can buy coins to attract more monsters to near your mobile.
“The owner of a coffee, for example, has used the tactic of buying coins to lure monsters into your store and hence more customers. most end up taking a coffee or eating something, “says professor Martha Terenzzo.
the same strategy has been adopted by a pizzeria Long Island (USA), according to Silvestre .
For both experts, the entrepreneur who use creativity can profit from the game.
we have to get it! A summary of how Pokémon Go!
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