The idea is looking to the “future” but had been created by competitors. Apple wants to put customers decide on the type of content “streaming” that want to watch.
With a creative team working daily to challenge the technological sophistication, Apple introduced a new project to enhance its television service, Apple TV. However, the idea is anything but new.
The US company is developing a new TV guide, which allows users to select channels and services streaming they want to watch. In the list of possibilities will be content from Netflix or ESPN. However, this type of television application has already been developed, for example, by Amazon’s Fire TV.
Although Apple has attempted to follow the path of innovation to develop a voice search system which gives enables users to seek certain content through speech, creating little is added to the field of new technologies.
Although this is not a mark of distinction in the evolution of the products Apple, Tim Cook, director executive, believes that it is this way that passes the “future of television”, so it would make sense the company continue on the sidelines of this reality.
the project that Apple now has comes to meet the problems would have with the legal license of use of content. To overcome this barrier, the company founded by Steve Jobs now gives the possibility to the companies themselves to provide their content.
The project also represents a step in competitive strategy with TV services cable. Apple is challenging its users to leave aside the list of channels that is offered to match them to be they own to determine what they want to watch.
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