It is formally closed the acquisition of iMobileMagic by Smith Micro Software. The process is now in transition, but little will change in the working model of startup Braga. For now and beyond.
The relationship between the two companies from different continents began in 2014 with the contact by the Portuguese, has evolved into a co-marketing agreement, which eventually culminate in a made official acquisition in end of July.
the interest of the US listed the startup Braga focused mainly on mobile solutions and location control, to increase the safety of children and the elderly, for example. Do not neglect, however, other areas where iMobileMagic has been focusing, as the filtering content and the development of services as, as mentioned on Monday, the CEO of Smith Micro, Bill Smith, at a press conference in Lisbon.
Since the side of the Portuguese company the biggest concern is the conquest of new markets, including the US. Marco Leal explained to TeK on the sidelines of the conference, the team will continue to work as before and so “more or less independent.”
The acquisition took place because they were assured several aspects, said CEO iMobileMagic from the sojourn of the entire team of creative autonomy.
“Above all we wanted to ensure that we continued to be able to chart our direction, the direction that we aligned to our development. If the adopted plan was completely misaligned what were the iMobileMagic goals obviously would not make sense. “
The company Braga will therefore continue to develop products and services, from Braga, but with a sales force that will allow you to accelerate the engineering process. “We continue to work as before. The only thing that has changed the face of what we did was once the ambition, which is now much larger. We have access to a sales force that we had so far and we can very quickly accelerate our sales at a speed that was previously not possible. “
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