IFA Berlin: Biggest Fair of Europe technology opens doors to 2 … – euronews

IFA Berlin, the most important and traditional European technology fair kicks off on September 2 in the German capital.

An event which is expected to be presented the latest innovations in terms of information technology, telecommunications, electronics in general.

The innovations in smartphones are always the most anticipated but, this year, do not expect great innovations in this market:

“I think we have reached the peak of innovation, there is no more nothing you can do really new.

I mean, smartphones can be better but in fact it is not necessary. No need, really more even looking at a scenario where you play and you need a good hardware, all games work in almost all smartphones. Since virtual reality is another question, perhaps we need to improve a bit but this is something that can be done easily. The screens can be larger, have more resolution. But again, this does not bring great benefits, “added Amir Tamannai, Giga site editor.

In recent years, there has been a “boom” in the mid-range smartphone market, with Chinese companies, with lower cost products, threaten the telecom giants.

Today we are witnessing a slowdown. The International Data Corporation predicts, to 2016, an increase of 3.1% in sales, which represents a decrease of 10.5% compared to 2015 and 27.8 percent in 2014:

“on the one hand, it may be said that the market is saturated, all the people have a smartphone and are satisfied with it.
So they are not looking for any new innovations or any new products.

On the other hand, manufacturers also do not know how to innovate. Another good thing for consumers, but bad in terms of innovation, is the smartphone middle and low cost range have become so versatile, so good quality that there is no need to have the best devices, “said Tamannai.

Smartphones are increasingly part of everyday life.

Cars, refrigerators, light, thermostats, everything starts to be connected to the internet via smartphones:

“The smartphone is the brains of other things. They can be controlled drones, to watch her movies or playing virtual reality games and do other things. The whole system around smartphones are becoming increasingly important. All devices are connected, like smartwatches. Well, all is not connected yet. But will taking small steps in this direction, steps increasing, “said Shu On Kwok, Android Pit website editor.

But there will be, of course, innovations in the coming years, even if they do not represent major advances:

“I think what we can expect for the coming years is an improvement in battery life and probably best chambers and fingerprint sensors, and more efficient use of these sensors. A more efficient use of hardware and the capabilities of a smartphone “, says Tamannai.

launch events for new products happen before the IFA , start on August 31.

The fair opens its doors to the public on 2 September and runs until the 7th.