Tuesday, August 2, 2016

Airlines are investing in technology to customize service – O Globo

RIO – Despite billionaires accumulated losses in recent years, Brazilian airlines are increasingly investing in technological solutions to increase operational efficiency and provide personalized services to passengers. Gol, for example, announced on Tuesday the use of tablets by her crew. With them, the cabin heads have the map of the seats in the hands, with name and profile of each customer on board. Latam already use the same system and, since June, also has a monitoring system of children traveling unaccompanied. The Blue, in turn, is testing application used by airport managers, with all information relating to passengers, baggage and flights.

In the case of Gol, if there is a minor traveling alone or an elderly person needs special care, the commissioners will know to look on the screen. If members of the same family are traveling in separate seats, the flight team will also know in advance and can streamline the exchange of seats. And if there are passengers in connection, the head of cabin can guide which boarding gates where they should go

-. Let’s get a better look customers. This helps us from an operational point of view and personalization of care – says Paulo Miranda, director of product and customer experience Gol

The first 200 tablets were distributed yesterday.. Throughout the week, they will be distributed a total of 800 devices – one for each head of cabin, which take turns in 140 air planes. Miranda did not disclose the value of the investment.

PARTS REPLACEMENT

At first, they work with a 3G device like a cell phone. Therefore, only work on the ground. But this semester, will now use the wi-fi network that will be available on flights Gol. The company is awaiting only the approval of the National Civil Aviation Agency (Anac) to free access to the network. By May 2018, all aircraft Gol will have wi-fi

From the company’s point of view, the use of tablets will bring operational gains, ranging from paper economy. – Today, for each flight prints a list of passengers on paper and delivered to the head of the cabin. – to speed up procedures

With the tablets, the head of the crew may, in flight, take a picture of a torn seat or a piece broken and send it to the maintenance staff for the exchange to be provided, for example

Asked why a company that had so much damage. – after 16 quarters in the red, Gol had relief in the first quarter 2016, with R $ 751 million profit – decided to invest in tablets, Miranda said:

– we want to be the company where the customer wants to travel. We can not stand waiting for the best time (to invest).

Latam started tests to replace the tablets by board manual in 2015. In May 2016, implemented the technology on board the Boeing 767 aircraft . in August, it is expanding the use of the new feature to the Airbus family aircraft. In total, the company will have about 500 tablets used by the crew at 300 aircraft. Replace all previously printed material type, as navigation chart and others.

With the new, Latam Brazil hopes to reduce CO2 emissions by nearly 3,000 tons per year, and reduce the use of paper and other benefits.

The company also created a system for monitoring children and adolescents traveling unaccompanied. They receive a wristband with a code and also a distinctive luggage tag. Company employees use a mobile phone with a bar code reader to track all movements of small passenger check-in to arrival at destination. Parents or guardians can check the information in real time by computer, phone or tablet. The service costs $ 129 per flown segment.

MORE FLEXIBILITY IN AIRPORT

The Blue developed in partnership with Levart, an application that integrates the operating system Go-Now. Designed to meet the company’s airport professionals, it gathers all the information concerning flights, passengers, seats, luggage, connections, track movements. Brings gains in mobility as the team member does not need to move to different fixed locations to perform tasks, ensures real-time information and segmentation in service to the passenger

-. With a tablet or mobile phone, the airport managers can control loading, unloading, do up-grades , accept payments, to act in contingency situation in the passenger re-accommodation. Also luggage is monitored. Brings gains in efficiency in processes, it allows making online a set of actions that were all hand – explains Sami Foguel, vice president of Blue Customers

Started a year and a half,. new technology Blue, used in mobile devices from Apple, will be in the top ten company operating bases in the country until the end of 2016, says Foguel. Since May, the Blue service technicians now use tablets with information about books, indexes and materials.

Avianca Brazil also embarked on that. Since July uses a digital cloud solution Airbus, developed in partnership with IBM, Maintenance Mobility. The application connects all staff linked to the maintenance of aircraft, allowing mechanics to obtain information through tablets. Supervisors can monitor all stages of maintenance.

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