“I’m 23 and I’m half English and half French. He graduated in journalism, was born and still live in Paris. I realized that the start-ups were not just a fad but a revolution, and so I wanted to be part of it . I came to Rio with a team of four people to see how start-ups work here. “
Tell something you do not know.
One thing that people do not know is that France is a country of technology. People sometimes have a negative image. I think that France is only strike, red wine, cheese and terrorism. It is necessary to ensure that they have a more modern image of the country.
What France has done to change this image?
We are making new laws and trying to attract foreign talent. So we are in Rio. There was the idea that the French do not like to work, only to take a vacation. This perception is changing. The young Frenchman does not want to work in large companies, but open his own business. You want to be more free, be the boss himself. And high unemployment helped; people were taken to create the own occupation.
Why did you come to Brazil?
We came thinking about the Olympics in 2024. The games are very good for large companies. But if France win the bid for 2024, we want to benefit small. For the Games are truly innovative, we need entrepreneurs to participate. We came to see how the event works, what the good and bad practices. We are also looking for Brazilian entrepreneurs who can work on this project.
According to what you saw here, what differentiates the Brazilian entrepreneur?
Noticed here the start-up founders are a little older and already have prior experience with management. Another common point is that they inspire in other start-ups: see something that works and make a copy of what already exists, but trying to improve. One cool thing is that many Brazilian start-ups want to respond to a problem with the technology. As there are problems with transport, security and education, try to solve it somehow. Brazilians, like the French, love technology, everyone has a cell phone, even those who do not have much money.
A common perception is that we are creative, but find obstacles in time to take this innovative spirit to business …
Everyone faces this problem. You need to dream, be creative, but it takes training, access to management techniques, know realize the ideas. It’s what we try to provide an accelerator of start-ups.
The crisis does not hinder the prospects here?
There is much talk in Europe on crisis political and economic of Brazil, but it is also a moment of opportunity. When a start-up exceeds a crisis like this means it is very strong. Another important thing is that start-ups can help in policy, creating tools for participatory democracy. The technology helps to make everyone have a voice.
Large companies now wish to have the environment for start-ups to attract young people. This is really possible?
Yes, and want not only the environment, but the speed, flexibility. See cases like Uber, who was born of a start-up and quickly changed the rules of the market. We need to learn to innovate, and what we teach is the methodology, the way of working of start-ups. In large companies, a decision needs the approval of a boss, and after another head and another. In start-ups there is no such hierarchy. The model has changed. As well as start-ups, people will work in smaller teams, where everyone knows each other.
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