New technology can solve the issue of neutrality – Computerworld Portugal

Researchers at Stanford University have created a new technology capable of providing broadband customers with greater control over its channels.

A new technology, called Cookies Network (Red Cookies), would allow broadband customers to decide which parts in the network traffic have priority of delivery, says the team from Stanford University that created it.

A client of broadband could then decide that a video from Netflix is to be preferred over e-mail, for example. The change could represent the end of the debate on the neutrality of the network, and if current broadband providers have the right to give priority to certain traffic, or block or degrade the rest we professors Nick McKeown and Sachin Katti and the university student Yiannis Yiakoumis, promoters of the initiative.

The Network Cookies was first described in a conference, in August, in Brazil. Promises to usher in a new era in which network operators and providers of Internet content could give best answer to the actual preferences of the user.

But it’s not working of course if the broadband providers are going to support the new technology, since it represents losing control of the network to third parties. However, the very Yiakoumis defends the usefulness of this idea is the same for all broadband providers.

"The ISP will be able to differentiate yourself from your competence, and foster the involvement of the customers", declares. On top of that, they would remain in control of your infrastructure.