Thanks to technology may prove clothes without having to wear them – euronews

“The customer can view the body in three dimensions. It is the customer himself who introduces measures. This can be done through the Internet. In the store, the customer scans the product code and can see on the screen if it gets you well . “

There are more and technologies applied to the world of fashion. For example, it is possible to try on clothes without having to wear them.

Thanks to a high-resolution screen, the technology “Magic Mirror” identifies client’s measures.

This and other novelties were presented in Tel Aviv, Israel, in an event that joined the fashion industry and technology companies.

The goal is to build bridges between the two areas and create new prototypes and services.

“These companies prove that thanks to technology you can change the way we consume fashion, whether on the Internet or in a store. It can create a new experience that combines the real and the virtual. With these new companies we can move forward, “said Yael Kochman, organizer of the event.

The infime want to help customers buy underwear. Thanks to a 3D technology that measures the client’s body accurately, the person can choose the lingerie piece without having to wear.

“The customer can view the body in three dimensions. It is the customer himself who introduces measures. You can do this via the Internet. In the store, the customer scans the product code and can see on the screen if it is well, “said Michael Litvin, founder of infime company.