Research shows resident more connected to technology slums … – EBC

Created 09/18/15 17h09 and updated in 09/18/15 17h24 For
Alana Gandra Edition: Armando Cardoso Source: Agency Brazil

A survey released today (18) at the Green Gallery in New York, the President the Data Popular Institute and founder of Data Favela, Renato Meirelles, said that slum dwellers are more connected with the technological means that the inhabitants of asphalt. “The number of Internet users in the slums is greater than the asphalt, because, to the slums, the Internet is above all a income generating function.”

According to the survey, presented at the Global Center Week Single Slums (Kufa), 89% of the slums of Internet users believe that the network can help them make more money and 57% had increased thanks to internet income.

“In the crisis, the internet is the great ally of the residents,” said Meirelles said in an interview â Agency Brazil . This means that when the financial situation tightens, slum dwellers turn to the internet to get a job or even do some selling.

To illustrate how technological innovation can be useful to the poor, President Date People said the project made by Facebook in Heliópolis community in São Paulo.

The first of its kind to be created in the world by the US company, the project teaches about 5000 small businesses that slum use the Marketing digital for their economic development. Through training in digital technologies, small merchants can use creativity to increase sales.

This afternoon, during the launching of the Global Kufa project at the headquarters of the United Nations (UN), Renato Meirelles study showed the existence of a new country formed in Brazil. “It’s a country called Brazilian favelas, where 53% of people have starved in that there is still racism and prejudice that have police.”

As Renato Meirelles, from 12.3 million slum dwellers in Brazil moved about $ 19.5 billion in 2015. According to him, this stems from the growing middle class and increasing average schooling of people.

The president of the institute, the slums are a country of contrasts. “Due to the recent inclusion of the inhabitants of the communities in the consumer market, the favelas have 2.7 million air passengers, but at the same time, 2, 5 million people deal with difficult to pay the bills.”

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