Will be that the technology is isolating you from the world? – Administrators

According to a study conducted by the organization We Are Social, Brazil is one of the countries that spends more time connected in the world, second only to the Philippines, and Thailand. The brazilian uses the internet on average 9h per day, and during this period, the time dedicated to the family and friends tends to decrease. Then comes the question: instead of approaching, the technology would be in isolating?

according to the research conducted by the Annenberg, University of Southern California, these data have a relationship, even indirectly. And was attentive to them that the Cultural Center Brazil-United States – CCBEU, a school that leads the campaign of the Binational Centers – It, created the campaign "Back to Talk".

the goal of The campaign is to show how the technology can isolate and prevent people to pay attention to each other and speak the same language, in the same tone, in the same language.

get the action

"we Selected the food court of a mall in Goiania to apply a small test. During the action, a actress invited one of the members of each table to participate in a survey about attention. For this, he needed to inform the number of your cellphone, where he would receive a message with instructions to go to the bathroom, replace some item of your clothing and return", explains Anderson Padua, director of B/300, agency CCBEU.

"the goal of The action was to discover the level of perception in relation to the escort and check how much the too much attention to the technology can also prevent dialogue and relations face-to-face," he adds.

Result

"By which we proved in the action, none of the participants noticed the change, and some did not even understand the output of the integral of the table. In this way, the campaign is a little alert about how we talk between us," explains Claudio, director of the Binational Centers that participate in the actions.

To check out the campaign, visit the link: https://voltarafalar.com.br/

Campaign

THE CCBEU understands as no other the importance of speech, of communication, and also the importance of tone. And also agreed that a contact more humanized and good relations between people improve and optimize the results in learning. Therefore, the goal is to go beyond the standard liability while the school of languages and propose a deeper analysis of the paths that are being followed, about how we are communicating and, especially, the consequences of not communicate well. Much more than speak, be heard, much more than to have an opinion, it is to be understood. And, for this, we need to go back to speak the same language, we need to be able to talk between us. The world needs.