THE NEC Corporation announced the development of a "technology for remote detection look" which allows the detection in real-time gaze direction of an individual, even using cameras that exist in remote locations.
The conventional technologies estimate the line-of-sight of an individual using specialized devices equipped with lights to infrared and advanced chambers, which detect the light that is reflected from the eye of an individual.
This new technology, now developed by NEC as part of its portfolio of technologies artificial intelligence (IA) "NEC the WISE" (*1), uses the technology of the detection spot of the facial features, the base element of the universally recognised facial recognition technology of the NEC (*2), to accurately identify features within and around the eye, as for example the pupil and the corners of the eye, from images taken with cameras common, including the web, surveillance cameras, tablets and smartphones, without the need for specialized equipment. These pictures and the technology enable the detection of highly accurate line-of-sight of an individual, with a measurement error of less than 5 degrees from the left, right, top or bottom.
This technology of remote sensing is able to give response even with low-resolution images, and change brightness, allowing to detect the line of sight of individuals apart up to 10 metres of the camera, making it suitable, for example, to detect automatically the products that arouse the attention of consumers in the stores.
in addition, the calculations of high speed of your "technology of extracting specific facial features", allow to detect simultaneously the line-of-sight of several individuals, without compromising the accuracy of the results. Thus, even when multiple persons appear in a chamber, it is possible to detect the simultaneous line-of-sight of each of the individuals.
"based on this technology, the NEC can assess the line-of-sight of pedestrians and contribute to optimize the placement of ads in public spaces", said Akio Yamada, General manager, Data Science Research Laboratories, NEC Corporation.<> > > > > "in addition, this technology can also contribute to the security of the communities, through the monitoring of the behavior of the suspects, as well as helping the tenants to find out more about which products attract more attention of the customers".
Via press release
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