Technology is changing the relationship of individuals with work – Azorean Eastern

Generation millennial came to break with traditional paradigms of capitalism in favor of experience, collaboration, and the economics of sharing.

"technology is having a huge impact [in the organizations]. Companies should mainly focus on improving the customer experience … especially now with the technology mobile. The expectation [of the consumer] is increasing and, therefore, the companies find themselves having to rethink their services in full, as well as their business models."

Who is the states is Luís Pimentel, in an informal conversation at the Azores to the East. The young entrepreneur of the island, 25 years, that from a very early age felt the need to create designs to get your own income.

In reality, a millennial, like so many others, born between 1980 and 2000, who came to revolutionize the economy and to break with the traditional paradigms of capitalism, in favor of experience, collaboration and the economy of sharing (or the so-called creative economy). The generation that came to force some traditional sectors, reinventing themselves, now see the example of the brand on a global scale Disney, in the box below.

"The secret is the soul of the business…or maybe not. It makes sense for companies to keep secret some information, because it is their core [business], your trump card. However, and in most scenarios, companies have more to gain by sharing knowledge among themselves. These are called joint ventures," he said, in the same tone, relaxed in an interview in the Nonagon, Lazaro Raposo, one of the founded of the Cereal Games.

Now, the Portuguese, and such as made a point of referring to António Costa (prime minister of Portugal) on the occasion of his visit to India, is the third most spoken language in the Facebook. The social network that, according to data from Statista, has about 1.79 billion active users per month. But to what extent can this phenomenon represent a competitive advantage for Portuguese companies, and in particular to the regional companies?

"I believe that the centrality we who created it. In the Azores we are not able to take advantage of our specificities. The presence that the Portuguese language has had in the digital world is a factor added in order to stimulate our businesses. (…) We are witnessing a transformation relatively quickly, but at the same time, silent of how technology is changing our relationship with work", said Paulo Mendes, director of the Compete the Azores. "If we look at what is the fabric of business here in the region, the majority are small and medium-sized enterprises (SMES) and to take the added value that the digital world provides (…) it is necessary to outline strategies for the…not be in [the digital world] for the sake of it," he adds.

The industry 4.0 ( or the fourth industrial revolution – 1990 to date), characterized by the rise of dematerialization of the processes and functions encompasses the main technological innovations of the fields of automation.

According to Carl Benedikt Frey and Michael Osborne, of Oxford University, and in accordance with the data on patents in the study 'The Future of Employment: How Susceptible Are Jobs To Computerisation', about 47% of occupations today are likely to be automated by 2020.

To Lazaro Raposo this is a discussion controversy. "I was in a workshop of artificial intelligence and put that note. In reality, this is the result of progress. It is up to the man to give back to the situation, and finding other activities to replace those that have since been replaced by artificial intelligence." An opinion corroborated by Paulo Mendes, who argues that "what is important to ensure is that this percentage of automation of work can be accompanied with logics that allow to mitigate the impact this will have on manual work. Here the answer must be proactive and not reactive."

Other data that matters to hold, and having as a source the Sensor Tower (Mobile App Store Marketing Intelligence) are more than five million apps available on the App Store by the end of 2020, which, in practice, represents an increase of about 73% compared to the current catalog. A number that is due to the added value of these applications in day-to-day people.

But we are so far from understanding the impact that technology and digital will have on the strength of work?

"When we look at Uber, there are a number of issues, including in the legal framework, calling into question what is the traditional form of providing a service. (…) But the issue is not to stop this evolution (…) because at the end of the day who gets the win is the consumer, and this requires the more traditional forms of work organisation to adapt to these trends", said Paulo Mendes.