Never get lost in the mall; technology allows “GPS” indoor – Digital Look

Almost invisible to our eyes, this is another technology that brings great benefits to mobile broadband users – that’s right, our 3G, 4G every day. Who knows uses, indoors and almost always crowded, as shopping malls, airports, universities and stadiums, the quality of service is compromised; that when we navigate. Even when there is a Wi-Fi connection, it is not always sufficient to meet the demand. The “small cells” are small antennas seen as the best solution to ease traffic in these environments. It is as if they transmit antennas as these streets inside these places …

In Brazil there are already some facilities “small cells”; few, it’s true. The expansion of the park these tiny antennas depends on operators’ investment decisions in order to improve the quality of service offered to their customers.

For us to have an idea of ​​the size of the problem, in 2014, less 5% of the largest public buildings worldwide mobile counted on indoor coverage system. At the same time, it is known that 80% of mobile traffic takes place indoors. The industry comes to bet that indoor coverage should become an essential service for any building, such as water or energy, for example.

Very cool too is that in addition to improving the user experience indoors, the “small cells” offer the possibility of creating innovative services as a location and indoor navigation – a kind of GPS for indoors. – and even personalized advertising delivery, according to the location of the person

have you considered having a GPS inside the mall to guide us? How cool is that? Or major events indoors. Currently it is possible to offer indoor navigation solutions via Bluetooth or Wi-Fi connection The problem is that in the first case, less than 25% of users worldwide turn your smartphone with the power and open Bluetooth. – What moreover, it is still a good practice, since the on and open Bluetooth can be door to invasions …. have Wi-Fi solution requires a person to connect through password and login; It is not so practical. With the “small cells” is another story, after all, our mobile network – 3G or 4G. – Is always on and always be available

Well, the technology is there … Now another time depends on our dear carriers but with the explosive growth of mobile internet use, this solution seems almost inevitable.