List of 10 most authentic global companies includes 5 technology – Techworld

Microsoft, Amazon, Apple, Intel and Samsung were indicated in survey of 12,000 consumers in 14 countries, including Brazil

What makes you consider worthy of their loyalty and trust? A survey by the public relations firm Cohn & amp; Wolfe with 12,000 consumers in 14 countries, showed that half of the top ten global companies considered most authentic are technology and internet.

The first place on the list went to Disney, followed by BMW, Microsoft , Amazon , Apple , Intel , Audi Samsung , Adidas and LEGO. The ten companies are the first of the one hundred companies call list Authentic 100 . The fourth edition of the Authentic 100 on brand authenticity, made by Cohn & amp; Wolfe, interviewed consumers in Brazil, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom and United States. From a list of 1600 marks the company selected a list of 100.

The study shows that for consumers, an authentic brand is one that delivers what it promises, which protects data from respecting consumers your privacy, and interacting with consumers with transparency and integrity. About 69% of respondents said that the way the company treats its customers is more important than the principles of the company or its carbon footprint.

Among the various economic vertical, the most well cited were automotive industry, followed very closely the technology industry. The automotive industry ranked well in the authenticity of questions Confiávei and respectable, receiving indications of individual attributes such as “High Quality” and “Take care of the consumer”.

The technology industry did very well in the three questions of authenticity of the study – Reliable, respectable, true – and individual attributes gained highlights as “high quality”, “protects consumer data” and ” communicates honestly. ” For the full list of 100 companies visit the site with the complete results of the study

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