Google News will enhance the value of press articles that use AMP technology, which allows speed up your presentation on smartphones, which can further encourage the media to use it.
The project AMP (acronym Pages Mobile Accelerated in English) is Google’s answer to the system “instant articles” (articles snapshots), thanks to which Facebook promises to the media almost instantaneous availability of your items, offering you publish them directly and fully in your network instead of the usual connection that sends internet users to the internet website of the press organization that edits.
the AMP system allows, in turn, optimize the web pages, securing a load on average four times faster, while divide by ten to number of mobile data used according to Google.
After a test phase the group was announced at the end of February in . Paris the worldwide launch of AMP, starting by making the easiest articles to detect the results of your search engine Google search
“Today, we will do the same thing on all our mobile platforms – web, Android and iOS, “said on Wednesday the group in one of your blogs.
Specifically, Google News will be enriched with a carousel placed at the top of the screen where the user can quickly check a selection of 14 major titles of the day and access articles on AMP format.
and the rest of the articles referenced by Google News, those who use this technology will be associated with a specific icon. “In this way, users will know they are loaded quickly, even before they click on,” said Google.
“In the few months that followed the release of AMP, thousands of publishers have adopted this new format and regularly publish AMP versions of their content, “said the US group.
for Benjamin Mullin, the Poynter Institute, specializing in journalism issues, Google’s announcement, made on Wed fair, “is a sign that publishers should perhaps adopt the AMP if they want to much of the traffic originated by Google News.”
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